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The Big Goal Behind All that Customer Data
Big Data is working hard to get into the minds of customers and uncover accurate information about how the customer really feels, thinks and responds to products, services, advertising and brands. But...
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On 9/11, This Bank Saved a Life
René Carayol of Cass Business School explains how First Direct’s commitment to customer service saved a life on 9/11. Read this article: On 9/11, This Bank Saved a Life
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Welcome to HBR’s Big Data Insight Center
The explosion of data available to organizations today truly is extraordinary. Potentially, the streams of data coming just from social media and smart phones can help to predict shifts in the market,...
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What Executives Don’t Understand About Big Data
How much more profitable would your business be if you had, for free, access to 100 times more data about your customers? That’s the question I posed to the attendees of a recent big data workshop in...
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What Executives Don’t Understand About Big Data
How much more profitable would your business be if you had, for free, access to 100 times more data about your customers? That’s the question I posed to the attendees of a recent big data workshop in...
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Women Who Sell Get Promoted
It’s no great revelation that women have exceptional selling instincts. In fact, Tom Peters has said that women make better salespeople than men. What we’ve found in coaching senior-level women,...
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Top Reasons Salespeople Lose Business
It’s the question asked by anyone who’s ever lost a sale: What went wrong? Was it something I said? Was it something I /didn’t/ say? Or was our product not up-to-snuff versus the competition? Over the...
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Will Big Data Kill All But the Biggest Retailers?
Increasingly, the largest retailers in markets across the country are employing sophisticated personalized marketing and thereby becoming the primary shopping destination for a growing number of...
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In Search of the Ideal Groupon Discount
When the deal sites Groupon and Living Social launched a few years ago, I was astonished by the 50% discounts I found promoted for some of my favorite restaurants, stores, and services. While I bought...
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Three Questions to Ask Your Advanced-Analytics Team
Here’s something that senior managers should keep in mind as they launch Big Data initiatives: Advanced analytics is mostly about finding relationships between different sets of data. The leader’s...
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